Adsense for feeds : The death of reader

Google adsense is up and ready for RSS feeds and will be launched next week to a limited set of publishers on feedburner. According to the blogpost by steve on 30th may on feeburner weblog, he said that the publishers will get to see the CPM based feedburner ads and also will see the contextual advertising by google, which will add to their inventory. All you need is an adsense account.

He also adds that " You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate "
Steve is confident of the "chocolaty goodness that will come from ongoing integration effort with Google" and so am I.
The contextual advertising by google has been a big hit and publishers with a good number of subscribers are going to benefit from this service as it is a cpm (cost per 1000 ads served) based service.

Google adsense has been for quite a while now and when ads will be there in RSS feeds there wouldn't be a place left for the reader to read ad free content. Earlier services like google reader gave a clean approach for reading content and the ads by feedburner were didn;t give a bad look either. I too use adsense for generating some pocket money . The "mix and mash" would actually crash the purpose of RSS feeds.

RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format.

Wikipedia

The standard and the ease of reading the RSS format will disappear and then will come a mix and mash and the ads. This integration with google is good, but what I suggest is that let there be one server of ads and since Google's adsense is far more advanced than that of feedburner, let Google rule the roost. Everything in the world is not about money, we need some aesthetics. Anyways I hope the mix and mash is proper and feedburner, which is going to come under the umbrella of google ads. It is a good news of for all (because if the money). I just a bit concerned over the aesthetics and the nature of service which will be under adsense