Orkut and Open Social API : The beginning of a trend

Orkut is the most famous social networking websites in India. As the developers of orkut are facing problem in converting the popularity of the website into big bucks, the website is riding high on its powerful networking feature and easy interface. Recently (Nov last year ) Google introduced the opensocial application programming interface (API) following the trend started by Facebook.

I recently met two developers at the Delhi Bar camp 4 where they demonstrated how they had developed an application on Facebook last year and how it brought their server down within few months because of the enormous amount of traffic (million page views daily). Finally they decided to sell their application in January this year. Not a bad start for two students.

According to the CHIP magazine, 8 out of 19 applications on Orkut have been developed in India. A game Teen Patti is attracting a lot of people and is all set to become a rage in future. Teen patti which is a cards game played by people on festive occasions can be players between people and the players can chat with each other. It also has a ranking system that tells you who is the best player.

The successful social networking website Orkut is still proving to be a fat elephant to push in terms of revenue it is generating. Manu Rekhi, the product general manager of Google says that it is just a matter of time. It took three years to get the search revenue model right.