Apple is thinking about new itunes plan and preloaded ipods

Thursday, March 20, 2008 |

Apple allegedly is working on a new plan to bring customers closer to digital music and the iTunes Store by discussing with major music companies the possibility of offering unlimited music service in return for paying a premium for the iPod and iPhone music devices.

Apple and the record labels are tight lipped and they won't comment on the rumors. Apparently, Apple has found that people are drawn by this type of offers and would be willing to pay a $100 premium for a device if that includes unlimited access to music.

The problem which allegedly came up in the discussions is the money Apple is willing to pay record companies. As usual, the company wants to pay intriguingly little of its profits. According to The Financial Times, Apple is ready to offer four times less than Nokia per device: just $20 yearly compared to Nokia's $80. Nokia has an unlimited subscription download service called "Comes With Music." EMI is preparing to become the second major label to provide music to Nokia's service, Ars Technica reports.


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